The Sewing Mom

I talked about this the other day, but I am seriously considering and very much want to go into business for myself. As a business owner I would need to be able to market myself so I’ve been thinking about different ways I can do this. Most obviously, as an internet user, email marketing is a definite option, but I know it’s not the only one and maybe not the best one. I would want something else.

I’ve discovered voice marketing which complements most other types of marketing campaigns. With Vontoo voice messaging I would be able to create my own voice message, send it and track it so that I would know how successful it is. The best part is that I wouldn’t have to purchase any additional software or hardware. It’s even cheaper than using the United States Postal Service, and, we all know how I feel about them!

I would be able to increase my sales by targeting my messages and be able to use tracking reports to know which messages work. One success story I read about is from The Great Frame-Up, a company that wanted to increase it’s repeat business. In the case of repeat business, they felt a phone call directly to the customer would work better than an email. With Vontoo voice messaging they could send targeted messages to targeted customers and Vontoo makes it affordable, even for small businesses.

The owner of The Great Frame-Up recorded a single voice message, sent it to approximately 90 customers at a flat rate of $9, or 10 cents per call.  Just think, 90 mailers at today postage rate would’ve cost much more.  Around a dozen customers responded to the voice message and came into the store and spent more money, repeat business.  The owner felt that if he had opted to send out a mailing he would have only seen 2 or 3 customers come in.

This is definitely an innovative way to market any type of business today.

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