The Sewing Mom

Internet Marketing

18th June 2008

Internet Marketing

I am very interested in internet marketing as a means for me to sell my handmade products. Having this blog and being able to post pictures of what I make in addition to the “for sale” widgets I use has opened up a whole new world to me and my small sewing operation that I would never have had otherwise. Through my site I’ve been able to sell to people around the world, including the United Kingdom and Malaysia.

Whenever someone contacts me with an interest in buying something I’ve made, I’m very interested to find out how they found my site. I’m interested in finding out what search engine marketing services can do for me and my small business. GDMI in particular, would help me understand the search engine marketability of my website. Are there terms and keywords I need to be using, is my layout working (there are all types of opinions on this). They would then be able to help me increase the visibility of my site for the search engines. I’d like to know what keywords shoppers are typing in when looking for a fabric bag. I could then make sure I’m using those in order to have them find my site.

In addition to getting my site into the top rankings of search engines (or at least, higher than it is now), GDMI would help me decide what type of advertising could work for me. After implementing their suggestions, GDMI then monitors my site to see if what I’m doing is effective or not.

Selling my products via my website is much more efficient and less costly than having to go and work craft shows. It’s important that I work on my internet marketing strategies.

What do you to to make sure your site is marketed in a positive way?

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posted in blogging, sewing | 2 Comments

18th June 2008

Wordless Wednesday

These blocks were a gift to my grandbaby who was here visiting over the weekend, she’s not quite a year old yesterday. She loves building blocks and the best thing about these is that when she knocks them down or throws them on the floor, they’re soft and don’t make any noise! She had a lot of fun with them and I loved being able to make her something personal.

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posted in family, sewing | 15 Comments

18th June 2008

Importance of Fraud Protection

My husband travels pretty frequently for business and he books almost all of his travel online. On Monday, he was online checking airfares for an upcoming business trip and when I attempted to book a ticket using the credit card he uses strictly for his business travel, it wouldn’t go through. He first called the online travel service he was dealing with and their customer service representative informed him that his credit card was the issue, it was apparently locked.

Next, he and the travel service got on a 3-way conference call with the credit card company. After identifying himself, he was asked if he had recently traveled to Eastern Europe. No, he had not. He was then asked if he had recently made any lengthy internet phone calls originating in Eastern Europe. No, he had not. The credit card company didn’t think he had and so they had locked the account. Hmmm, would have been nice if they had notified him! Oh wait, he did receive notification in the mail, yesterday!

The credit card company approved his ticket purchase on Monday and then closed that account. They then reissued him a new card with a new account number. This was several thousand dollars in charges, thankfully they are not holding him responsible, but it shows the importance of fraud protection.

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posted in family | 1 Comment

18th June 2008

Shopping for Sewing Supplies

I hit up the fabric store and hobby store today.  The fabric store was having a huge sale and I was able to thread and interfacing all at 1/2 price.  I also had coupons that I was able to use on zippers and trim, so I am stocked up and ready.

My plan, as soon as I get off of this computer is to cut out and sew together 3 zippered bags.  Tomorrow I’m hoping to make a new tote bag that will be large enough to use for just about anything, including going to the gym, grocery shopping or the beach.

I have to drop EC cards too.  I just checked and I’ve had about 260 dropped on me today and it’s not even dinner time!  I’ve got some serious catch up to do!

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posted in blogging, sewing | 2 Comments

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