The Sewing Mom

Business Tools That Make an Impact

3rd April 2009

Business Tools That Make an Impact

posted in a little bit of everything |

Last year at this time, my sisters and I were preparing for our first craft/trade show. We spent month crafting tote bags and purses to sell, planning our budgets and pricing and making sure that we had all of the necessary supplies to make all of our hard work pay off. Besides having the tables, cases and supplies to show case our wares during the show, we also had to put thought into how customers could reach us after the show for possible future orders.

The best thing we did was to order personalized business cards and it turned out to be a great decision. I personalized my cards by choosing a design that has spools of thread and the background color matches the color of this blog. I was able to put quite a bit of information on the card, including my site address and email address which allows customers to contact me or even pass the card along to their friends.

Since having our show last July, I’ve continued to use my personalized business cards to promote my sewing. I carry some with me at all times and when people comment or ask me about the purse I carry, which I made, I can quickly give them my card so they can contact me if they’d like to order something. I also include 2-3 cards inside of every tote bag or purse that I sell so that the buyer can contact me for a future purchase and even pass a card along to a friend who might also be interested in buying something from me. Having my own business cards is an easy way for me to get my business information passed around.

As a bonus, I even got return address labels that coordinate with my business cards, they also have the spools of thread as the design, now I just need to get the design onto my blog theme and everything will be nicely coordinated!

This entry was posted on Friday, April 3rd, 2009 at 5:16 pm and is filed under a little bit of everything. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

There are currently 12 responses to “Business Tools That Make an Impact”

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  1. 1 On April 3rd, 2009, Nora Nagatani said:

    Business cards are absolutely essential. Is your picture on it? I’ve heard that people don’t throw away business cards with pictures on them. I use business cards — some with and some without pictures — and now I’m ready to use 3×5 post cards as my business card along with one of the products I sell.

    Greatest success to you!
    Nora Nagatani
    http://noranagatani.com

    posted on April 3rd, 2009 at 5:50 pm

  2. 2 On April 3rd, 2009, Petula said:

    Don’t you just love when everything is all coordinated?! I really like this design though, but I’m sure your cards are really nice too because you’re very creative.

    posted on April 3rd, 2009 at 7:48 pm

  3. 3 On April 4th, 2009, Michele said:

    Vistaprint.com has some great business cards. They are always having sales too.

    http://amothersdevotion.blogspot.com

    posted on April 4th, 2009 at 12:34 am

  4. 4 On April 4th, 2009, Louise said:

    I just got myself some business cards to hand out at a fair I went to. It is great to have them. I also really want to thank you for having my button on your side bar. I actually get hit from you. I’m making a friends page when it’s done you will be on it for sure.

    posted on April 4th, 2009 at 2:48 pm

  5. 5 On April 4th, 2009, corrin said:

    I just ordered some new business cards from Vista Print this morning. LOVE them!

    posted on April 4th, 2009 at 6:01 pm

  6. 6 On April 4th, 2009, flemisa said:

    Love the idea of all matching buisness materials. Seems to have more of an impact.

    Hope you did well. Do you do a lot of craft shows and find them worth your effort?

    posted on April 4th, 2009 at 11:01 pm

  7. 7 On April 4th, 2009, heidi said:

    I really need to do this as well. Will check out Vista Print!

    posted on April 4th, 2009 at 11:42 pm

  8. 8 On April 5th, 2009, Shu Fen said:

    dropping by some love :D

    posted on April 5th, 2009 at 1:29 pm

  9. 9 On April 5th, 2009, lynne said:

    Nora – I don’t have my picture on my business card, although, that’s not such a bad idea. :-D

    posted on April 5th, 2009 at 7:16 pm

  10. 10 On April 5th, 2009, lynne said:

    Michele – I definitely took advantage of Vistaprint’s great prices to get my business cards.

    posted on April 5th, 2009 at 7:19 pm

  11. 11 On April 5th, 2009, lynne said:

    Thanks Louise! I’m glad your button is getting clicked on, it’s a great fit for my site and just makes sense.

    posted on April 5th, 2009 at 7:21 pm

  12. 12 On April 5th, 2009, lynne said:

    flemisa – I’ve only done the one show to date. They are very time consuming and the economy has made craft fairs not too profitable for many.

    posted on April 5th, 2009 at 7:25 pm