The Sewing Mom

Over the last several weeks I’ve been writing posts and including the Red Chair Confessions videos showing the mystery addiction and finally, the day is here, it’s THE BIG REVEAL! It’s time to find out what the addiction really is and who is behind these addicting videos! I feel like I’ve become hooked on these, I almost hate to see the story end, but I am certainly happy to find out the truth behind it all! Take a look at the video and tell me what you think.

I’ve been thinking all along that the addiction had to be shopping related, I just couldn’t for the life of me figure out who was behind the videos and what these women were shopping for. I think the biggest clue was in the therapist video when the therapist was making notes of her clients jewelry and accessories. I also noticed all of the women were nicely dressed in all of the videos. What did you think, did you have an idea of who was behind it?

Turns out, the viral campaign was originated by Talbots clothing stores! Now, I’ve been in Talbots, but it has many years ago. I always found them to be nice, but a bit stuffy and expensive. Seems that they are changing the image and updating their store as well as making their clothing and accessories more affordable.

I thought this was a fun and clever ad campaign and I hope you’ll take the time to check out their new website and let me know what your favorite item is!